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Is it safe to share photos of my kids online? A balanced look at the risks and benefits

  • Sarah Watkins
  • Jul 29
  • 5 min read
mum and dad sitting in their loungeroom with newborn baby surrounded by modern art

As a day-in-the-life family photographer, one of the questions I ask every family before their session, is whether they're happy for me to share photographs online.


It's a conversation that's become much more common in recent years.


Some families are delighted for me to share their photographs on my website and social media. Others prefer that their children's faces aren't shown. Some choose to keep every image completely private. There isn't a right or wrong answer.


As parents, we're all trying to balance celebrating our children's lives with protecting them. The internet has changed enormously over the past decade, and with it, the decisions we make about sharing family photographs.


So is it safe to share photos of my kids online? This article isn't about telling you what you should do. It's about looking honestly at the benefits, the risks, and why I believe every family should have the freedom to choose.


a baby grasping his feet with his hands

Why do parents share photos of their children online?

For many parents, sharing family photographs is simply an extension of what families have always done. We celebrate milestones. We show the people we love what's happening in our lives. We share pride. We keep in touch with family and friends.


Today, instead of including a printed photo in a letter, we might post a photo from a family walk, a birthday celebration or a Rugby game to our social media.


a family of four eating breakfast at the kitchen breakfast bar

Why do some parents choose not to share?

For other families, privacy feels more important than publicity.


There are many reasons why parents decide not to post photographs of their children online.


Protecting their child's privacy

Every photograph shared online contributes to a person's digital footprint. Many children have an online presence before they're even born through pregnancy announcements and ultrasound photos.


Many parents believe childhood should belong to the child. A five-year-old can't decide whether they'd like their photographs on the internet forever. Some parents prefer to leave that decision until their children are older. This way of thinking has become increasingly common and is sometimes called respecting a child's "digital consent."


AI and facial recognition

Artificial intelligence has introduced new questions that parents simply didn't have to consider ten years ago. Publicly available images may be collected to help train AI systems or become part of facial recognition databases.


While the chances of an individual family photograph being singled out are impossible to predict, this isn't just a hypothetical concern. Public images are routinely scraped from the internet by automated systems. For some families, that's reason enough to keep photographs private.


Photos being copied

Once an image is shared publicly, anyone can potentially screenshot or download it. Most people who view family photographs online have completely innocent intentions. However, once an image leaves your control, it's impossible to know where it might eventually end up.


Online safety

One of the biggest worries parents have is whether strangers might misuse photographs of their children.


The good news is that ordinary family photographs are generally considered low risk, especially when they don't reveal identifying information.


mum comforting her son outdoors

Is it safe to share photos of my kids online?

Are these fears realistic? Some are. Some aren't. The reality is more balanced than many headlines suggest.


There is genuine evidence that:

  • Public images can be scraped for AI training

  • Online photographs can be copied and reshared

  • Digital footprints are becoming increasingly permanent

  • Facial recognition technology is becoming more widespread.


At the same time, many of the frightening stories shared online represent extremely uncommon situations.


Here in New Zealand, the overwhelming majority of parents who share ordinary family photographs thoughtfully will never experience serious problems. That doesn't mean concerns should be dismissed. It simply means it's worth understanding the actual level

of risk rather than assuming the worst.


grandad showing his grandson photos of the back of a large camera

How to share more safely

If you enjoy sharing photographs online, there are simple ways to reduce potential risks.

  • Keep your social media accounts private where possible

  • Avoid sharing your child's full name

  • Don't post your home address or regular locations

  • Avoid live location updates and "I'm on holiday right now!" posts

  • Think carefully before sharing photographs your child may find embarrassing later

  • Review your privacy settings every so often.


Many families also choose a middle ground. Sharing photographs where children's faces

aren't clearly visible or where identifying details have been left out.


dad holding his young daughter's hand walking in a field with cows in winter

Why I offer three sharing options

Every family is different, which is why every family deserves a choice.


When you book a day-in-the-life family photography session with me, you can choose one of three options.


Full sharing permission

You're happy for me to share photographs from your session on my website, blog and social media (as well as offline such as competitions, exhibitions, brochures etc).


Limited sharing

I'm welcome to share photographs where your children aren't easily identifiable. For example, images from behind, tiny hands helping bake, muddy gumboots or quiet everyday moments that don't show faces.


Complete privacy

Your photographs stay entirely private, for your eyes only.


There is no pressure either way, and your decision won't affect your experience.


mum talking to two dogs inside with daughter hanging upside down from silks

A small favour that makes a big difference

If you do choose to let me share your photographs, I'd like to say thank you.


Real Family Photography has grown through families' generosity in allowing me to share your images.


Unlike posed family portraits, documentary family photography is still a relatively unknown genre here in New Zealand. Most people have never heard of day-in-the-life family photography until they stumble across it online. Seeing examples helps people understand this style. And it's often the style they have been looking for, since forever.


Every photograph I share helps another family realise they don't need matching outfits, perfect behaviour or everyone looking at the camera to have meaningful family photographs.


feet

The bottom line

There isn't one right answer. Some families happily share every milestone. Others choose complete privacy. Many sit somewhere in the middle.


Whatever you decide, it should be based on your family's values, your circumstances and your comfort level. Not pressure from social media or anyone else.


As your family photographer, my role isn't to persuade you one way or the other. It's to document your family's real life with honesty, care and respect, and to honour whatever decision feels right for you.


Feel free to check out more of my work on my website.


Lots of love, Sarah x


Sarah Watkins from Real Family Photography. Photo by Victoria Vincent

I'm Sarah from Real Family Photography. Most people hate posing for photos. I get it because my family do too! With my day-in-the-life family photography, there aren't any awkward poses, staging or direction. So you'll receive photos that feel good and document your real life right now.


I'm based in Golden Bay and serve families in Nelson and Tasman, Aotearoa New Zealand.

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